STRATEGY IMPLEMENTATION: SOUTHWEST AIRLINE

STRATEGY IMPLEMENTATION: SOUTHWEST AIRLINE

Case study by researching Southwest Airline’s strategic controls and their fit with the company’s chosen strategy.

Keys to the Assignment
Step One. Review your Case papers from Modules 1-4 so that you are familiar with the mission, vision, SWOT, strategy, and strategic choices you have identified over the course of the class.
Step Two. Research the structure, systems, people, and culture at Southwest Airlines. Use the responses you provided in the SLP as a guideline. You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.

Step Three. Describe Southwest Airline’s organizational design, key strategic control systems, primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of Southwest Airline’s strategy.
Step Four. In a 5-7 page paper, critically evaluate the fit – or the lack of fit – between the company’s mission, strategy, and organizational components critical to implementation. Do these components complement the strategy? Why or why not?

Step Five: What changes would you – as the CEO – make to better assure the success of the company’s strategy?
Step Six: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline’s consultant.
This is a professional document. Follow the format below:
Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The “meat” of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
Conclusion: Summarize your paper in the light of your thesis statement.

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