GROUP PRESENTATION AND INDIVIDUAL REPORT

GROUP PRESENTATION AND INDIVIDUAL REPORT

Pick one case and work on the individual report

Case: Electrolux
Case: European Brewing Industry
Case: eBay
Case: Ryan air
Case: Victorias Secret
Case: SAS
Case: Grand Met
Case: EEIG

Assessment one – Group presentation and individual report Task:
This assignment consists of two parts, a group presentation and an individual
report. Both elements are compulsory, but only the second part will be marked.
If you do not complete both parts of the assignment, you will automatically be
marked zero.
Part one:
Prepare a 15-minute group presentation on the week’s case study with your group. The presentation should illustrate the concept introduced in that week’s lecture (i.e. horizontal integration, vertical integration, restructuring, or strategic alliances). You should do that by
analysing how the company in the case has applied this strategy (e.g.: How did
Grand Metropolitan integrate horizontally?). We do not want some generic description
of what horizontal integration etc. means. If you do that, we will stop
your presentation, and you will be marked zero. What you do have to do is to
analyse the case critically, and to present your analysis of the chosen strategy
in a coherent form, with visual aids (slides).

Part two:
Prepare an individual report summarising the findings of the presentation. The
report should follow the instructions in sections 5.5 and 5.6. It should develop
9 your points from the presentation further, rather than just repeating them in written
form.Your report should be based on extensive individual research on your topic and
your case, and should be referenced throughout.
It is important that you critically analyse the strategies used by the companies in
your case, and develop an argument, rather than providing a mere description
of the case.This is an
individual piece of work (that is, you are not to write it collectively with
fellow students); and that you should develop your points from the presentation
further, rather than just repeating it in written form.
NB
: You have to attach the feedback sheet from your presentation, otherwise
your entire assignment will be marked zero.
Have a look at the feedback sheets in section 8 to see what is required!
Sources to be used:

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