STRATEGIC CHOICES: SOUTHWEST AIRLINES

STRATEGIC CHOICES: SOUTHWEST AIRLINES

Which of the four generic (Porter) strategies does Southwest Airlines follow, and how do you know?
2) Integrate the strategy you’ve identifed above with the strengths, weaknesses, opportunities, and threats you identified in modules 2 and 3. Doing so should give you some specific actions the company is taking relative to their strengths, weaknesses, opportunities, and threats. These actions are referred to as “strategic choices.” Do Southwest Airline’s strategic choices align with the firm’s generic strategy? If not, what are the points of disconnect? You need to think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities and threats with its chosen strategy. It is your job to uncover the discrepancies and problems.
3) How can Southwest Airlines leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be very specific!

4) Complete the paper by commenting on how your view of Southwest Airline’s vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise company’s mission or vision statements, or any of its goals/objectives?
5) Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline’s consultant. This is a professional document. Follow the format below:
Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The “meat” of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
Conclusion: Summarize your paper in light of your thesis statement

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