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Costco wholesale corporation

Discuss its strategic implications. Be sure to provide supporting evidence from the case.

Weaknesses/Competitive Deficiencies Identify at least 2 major weaknesses of the focal firm. For each weakness, provide evidence from the case to support its existence and briefly mention issues it creates for the firm. Firm Performance Discuss the performance of the company being studied. Using information in the text as well as in exhibits, tables, etc. include indicators such as (1) growth or change in sales, net income, total assets, etc., (2) financial ratios, and (3) stock market performance. Be sure to provide an assessment of how multiple selected indicators changed over a given time period. Also, compare the focal firm to key rivals and/or industry averages along several dimensions/indicators. Use only the information provided in the case.
Business Level Strategy Identify the company’s primary business level strategy. Provide evidence from the case to justify the strategy identified. Corporate Level Strategy Identify the company’s corporate level strategy (-ies). Use evidence from the case to support your assessment. If you feel there is not enough information to make this assessment,
then provide a statement indicating what additional information is needed to determine the firm’s corporate-level strategy (-ies). Analysis & Recommendation 30 points Identification of Alternatives Develop a list of 3-4 alternative actions that the company could consider pursuing to address its current issues and challenges. Go beyond those alternatives mentioned in the case itself. Also, continuing to engage in existing actions is not an
acceptable alternative/recommended action. Relationship to Internal and/or External Assessment
Relate each strategic alternative to a strength, weakness, opportunity or threat identified in the internal or external assessment. This establishes a justification as to why strategic leaders of the focal company should consider this alternative. Implementation and Evaluation Provide a brief discussion of how each strategic alternative might be implemented and evaluated. (i.e., What specific actions should the firm consider engaging in to carry out the recommended strategic alternative? What functions or units within the firm would be involved in executing the suggested actions? How could the firm measure the “success” of the strategic alternative/action being recommended and ascertain if its intended goals/objectives were met?) Discuss at least one potential issue or disadvantage associated with each recommended strategic alternative.
*For this section, it is advised that you do a separate paragraph for each alternative where you identify the alternative, relate it to the relevant aspect of the internal or external assessment, and then discuss how it could be implemented and evaluated along with at least one potential issue/disadvantage

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