level of interdependency across the world is known globalization (Hammonds and Christensen, 2016).
In this world, there are many businesses that have the capacity to reach the global scale of operation. This growth which progresses to the level of interdependency across the world is known globalization (Hammonds and Christensen, 2016). One business that has a strong history of globalization is FIFA. Some of the benefits of FIFA include putting aside political conflict to compete, in the sport of soccer, at the international level. Additionally, FIFA has the ability to produce large amounts of revenue in all areas of the world through tournaments and international competition. For example, in 2014, FIFA’s World Cup produced $4 Billion in Brazil for a month long tournament (Ozanian, 2014). That large amount of profit was spread throughout the seven confederations and of course Brazil. One of the costs FIFA has incurred is their ability to sustain an ethical and transparent leadership committee. Lee (2016) stated, “The organization have been plagued with allegations of world-wide criminal and civil trespasses for decades, gaining a reputation as ‘an international crime syndicate that occasionally organizes soccer matches’” (p. 283). Even with the recent changes of the FIFA government body, there is still work that needs to be done in order for the leaders within the business to save face.
Hammond, S. C., & Christensen, L. J. (2016). Corporate and Social Responsibility: Road Map for a Sustainable Future [Electronic version]. Retrieved from https://ashford.content.eduLinks to an external site.
Lee, C., (2016). How the Foreign Corrupt Practices Act Can Help Referee FIFA. Maryland Journal of International Law, 31(1), 283-310.
Ozanian, M. (2014). The Billion Dollar Business of the World Cup. Forbes.com [website] Retrieved from https://www.forbes.com/sites/mikeozanian/2014/06/05/the-billion-dollar-business-of-the-world-cup/#2acde972641a
#2Hayden Green
MondayJul 17 at 9:16am
Manage Discussion Entry
Starbucks has quickly become a very popular and globalized corporation. According to Starbucks, they have 24,000 stores in 70 countries. Starbucks opened up their first international location in Tokyo, Japan in 1996 and was impressed with how well they were received and embraced. Globalization brings both benefits and costs. Starbucks has enjoyed high profits and brand popularity by going global. According to Forbes.com Starbucks is worth about 84.6 Billion dollars. By going global, Starbucks has managed to rake in the profits and they continue to grow in popularity. Besides the financial gain, there are other benefits of going global for Starbucks and for the local communities it inhabits. One such example is found in the UK. Most of the Starbucks employees in the UK are 24 and under. This is difficult financial time for most in that age group. Starbucks recognized this and started a program called the Starbucks Apprenticeship. The program teaches young people about retail management and helps them to gain the personal skills they need to be successful. This benefits the company’s reputation for taking care of its employees and its communities as well as the employees themselves.
The costs that Starbucks encountered by going global were more than just financial. They also had to learn new cultures, languages, and even had to deal with other foreign companies trying to copy their brand. “Rival coffee shops started copying Starbucks’ business practices, name, and even its company’s logo. Starbucks had to utilize intellectual property laws to dispel customer confusion between itself and competitors.” (The Globalization of Starbucks and its effect on the world – To be Presented (Ryan Hart) Starbucks had to utilize transcendence when working in foreign companies. This included listening to other cultures about what they wanted and desired in a coffee house. China for instance does not drink much coffee in the morning but would prefer it in the afternoon and the Germans prefer cold breakfast sandwiches with rolled sausage. All of these things cost Starbucks time, money, and energy to figure out. But Starbucks has done one thing really well, and that’s to listen. Starbucks listened to the wants of its oversee customers and they adapted where they needed to. This has contributed greatly to their success not only in America, but around the world.
Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future
About Starbucks. Retrieved from https://www.starbucks.com/business/international-storesLinks to an external site.
The worlds biggest Public Companies. Retrieved from https://www.forbes.com/global2000/#fe2aa72335d8Links to an external site.
2015 Global Responsibility Report. Retrieved from https://globalassets.starbucks.com/assets/ee8121c1a6554399b554d126228d52ed.pdfLinks to an external site.
The Globalization of Starbucks and its effect on the world – To be Presented (Ryan Hart). Retrieved from http://siulaw.typepad.com/international_ip_policy/2011/09/the-globalization-of-starbucks-and-its-effect-on-the-world-to-be-presented-ryan-hart.htmlLinks to an external site
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