MARKETING COMMUNICATIONS LAUNCH CAMPAIGN FOR ASICS: EXERCISE PLUS RELAXATION SHOE

This paper is a group report to do Marketing Communications Launch Campaign for ASICS ‘Exercise plus Relaxation Shoe’

the first section in this report is that we have to select 3 different strategies for 3 different targets and each target got different benefits of the products, depend on their needs. also, the product has different definition in each segments.

each member of my group will select one target group of costumers and develop strategy for it.

you have to answer each of the following in table format.

Market definition ( market partitioning)

target group selection

message element selection

rationale based on information and / or judgment .

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