MARKET SEGMENTS FOR MYSPACE
You are the Marketing Manager for MySpace and need to revitalize your product. What market segment(s) will you target and why? What is your positioning for each chosen segment? What will you change (if anything) to make your marketig mix support your positioning for each segment you have chosen?
Make sure you really think about the positioning for each segment you choose to target. So, for each segment you are targeting you should have something like: For DESCRIPTION OF SEGMENT , MySpace is the CORE BENEFIT that provides COMPETITIVE ADVANTAGE.
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posted by simon jones @ 00:44
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