“HP’s ProCurve in 2009: Internal Entrepreneurship navigates evolving Corporate strategy”

“HP’s ProCurve in 2009: Internal Entrepreneurship navigates evolving Corporate strategy”

4. Appreciate the significance of and the difficulties in formulating and implementing

strategy.

Assignment Task

Read the case study “HP’s ProCurve in 2009: Internal Entrepreneurship navigates

evolving Corporate strategy”

Make sure you look at the HP’s website (ProCurve is now known as HP networking

Solutions) and the website for their key competitors

NB: The business on which the case focuses was given several names during the period

of the case study, including Information Networks Division and ProCurve).In the

examination the term Networks should be taken to cover the successive names of

the business

Answer the following questions, based on the case, your own research and relevant

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strategic management theories.

1. Would you describe the management of Networks as ‘fitting’ the market or

‘stretching’ the organisation’s capabilities? Your answer should explain the

difference between a “fit” (Market Based View) and a “stretch” (Resources Based

View) approach to strategy (Johnson et al, 2011) and then identify examples from

the case to justify your answer.

(50 marks)

2. Conduct a stakeholder analysis for Networks, and evaluate the impact on its

strategy of different stakeholders.

(25 marks)

3. Evaluate Hurd’s decision to keep Networks in HP, and advise him on future

strategy for ProCurve.

(25 marks)

Before starting this assignment you are required to send to your tutor an outline in up to

500 words of your approach to the assignment, indicating the theory which you believe is

relevant, and the key areas you propose to discuss.

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Guidelines:

You MUST underpin your analysis and evaluation of the key issues with appropriate and

wide ranging academic research and ensure this is referenced using the Harvard system

(See ‘Referencing Guide’ in the Study Skills Guide in My Resources). You must use the

Harvard referencing method in your assignment.

Additional notes:

Word count: 3,000 words (maximum)

The word count excludes the title page, executive summary, reference list and

appendices. Where assessment questions have been reprinted from the assessment

brief these will also be excluded from the word count. ALL other printed words ARE

included in the word count. Printed words include those contained within charts

and tables. See ‘Word Count Policy’ in My Resources for more information.

Assignments submitted late will be marked as a 0% fail, unless you have withdrawn your

intent to submit for this module in advance of the deadline.

Your assessment should be submitted as a single word or pdf file. For more information

please see the “Guide to Submitting an Assignment” document available on the module

page on iLearn.

You must ensure that the submitted assignment is all your own work and that all sources

used are correctly attributed. Penalties apply to assignments which show evidence of

academic unfair practice. (See ‘Dealing with Plagiarism’ in the Study Skills Guide in My

Resources).

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