- Assignment status: Resolved by our Writing Team
Sunday, 4 February 2018
LP1.2 Assignment: Insight into Consumer Decision Making - 3 -D TV
This assignment will assess the following competency: 4.
Demonstrate the ability to exhibit sound marketing decision-making.
Directions: Read the mini-case at the end of chapter two in your
textbook and answer the following: 1. Quickly glance at the chart
provided in the mini case and then record what TV you would be most
likely to buy. 2. On what criteria do you think you based that
decision? 3. Along the left side of the table there are nine
attributes listed. Which of these attributes do you find the least
informative? Cross off the row of this attribute. Continue this
process until one attribute is left. Hare what attribute is
remaining and explain how you arrived at this decision. 4. Now look
at what brand you think might be the riskiest to buy. Eliminate
that column. Continue to do so until only one column remains. Share
the brand you determined to be the least riskiest to buy and
explain how you arrived at this answer. 5. Taking into
consideration only the price of each television, which television
would you be most likely to buy? Considering the exercises
performed in questions three and four do you feel you would be
happy with your price-based choice? If no, why not? 6. Considering
all of the information you have collected, what brand of television
would you select? How does this choice define you as a consumer?
Write a paper, using a minimum of 400 words to explain the answers
to each of the questions. Remember, this is to be a paper, written
in the appropriate format, and not to be written in a question and
answer format. You must use your textbook as a resource, but no
other scholarly research is required. However, you may use
additional scholarly resources. All of your references must be
included on your reference page and
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