Company research (draft)

Set out initial assignments, develop a preliminary outline of your assessment and case history report, and prepare for initial contact with your company. Prior to visiting your firm, you should find out as much as you can about the assessment process and about your company. See the client’s web site. Look for newspaper articles in the Tribune and Times. Each individual on the team needs to read the case and complete 2-4 pages of write up about the following questions by the weekly meeting in Week 2.

Identification and evaluation of the organization’s purpose

What is the strategic direction in which the firm is heading? What are the firm’s mission and goals? Has a mission statement been written? If there is no mission and/or vision, state why they are important and write one for the client and include it as the first part of the Recommendations section.

The strategic direction that Trash Butler is heading in is to differentiate itself by providing its clients with personalized tailored service to each individual client. Their mission is to service their clients with the best quality butlers that they can find, and ensure that their trash is taken out every night. From what one has seen there is no visible mission statement, but they make their purpose known in the introduction to the case. It is important to have a mission or vision statement because it clarifies what they are doing, and the service that they provide in a specialized text form.

Identification and evaluation of the organization’s current strategy

What is its current strategy? Is its strategy consistent with its mission and stated objectives? In this section, you should identify which generic strategy the company is following. If the current strategy is not clear, describe why a clear, distinctive strategy is important and make sure your Recommendations support a clear, distinctive strategy.

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