Demonstrate academic skills appropriate to the level of study.

ASSESSMENT BRIEF 2
Subject Code and Title
BIZ101: Business Communications
Assessment
Part A: Proposal
Part B: Report
Individual/Group
Individual or group
Length
Part A: Proposal: 600 words (+/- 10%)
Part B: Report: 1,000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi-modal material in a business context.
d) Identify and apply effective communication methods within a business and academic environment.
e) Evaluate the use and importance of technology in presenting business communication.
Submission
Module 4 (Week 7)
Weighting
Part A: Proposal: 20%
Part B: Report: 30%
Total Marks
Part A: 100 marks
Part B: 100 marks
BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 1 of 3
Context:
Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources in a business style report.
Instructions:
Part A: Proposal
In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic you or your group chose, as described in Assessment 1.
Please use the following outline to help structure your proposal:
Topic Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how you will implement it.
Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered.
Outline
Proposal 1. Provide a proposal outline that will show what you are intending on including in your report.
2. Describe the background of the organisation by providing a brief description on the business and the communication strategy you intend on implementing.
Part B: Report
Now that you have decided on your content and structure, you have to write the report. Follow the report structure that you studied in Module 2 and review the marking rubric in this assessment brief on page 3.
It is expected that you will demonstrate in your report:
• a comprehensive understanding of the topic you have chosen
• evidence of research and application of reliable and relevant evidence
• critical analysis and the ability to develop coherent arguments
• effective communication in the form of professional writing skills, presented in a report format and;
• effective referencing skills (APA style)
• evidence of a contribution to group effectiveness (if completed as a group assignment) Note: You will not be disadvantaged if you do this individually
Submitting Your Assessment
1. Check your originality by uploading your assignment to Turnitin.
2. When less than 20%, submit your assignment through the Assessment Submission area.
BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 2 of 3
Learning Rubrics
Assessment Attributes Fail
(Unacceptable)
(0-49%) Pass
(Functional)
(50-64%) Credit
(Proficient)
(65-74%) Distinction
(Advanced)
(75-84%) High Distinction
(Exceptional)
(85-100%)
Part A: Proposal Outline
50 The proposal does not effectively show that the writer has an understanding of their chosen topic and the background. The proposal displays an understanding of the selected topic but is largely descriptive. The proposal accurately and succinctly displays an understanding of the selected topic.
The proposal accurately and succinctly displays an understanding of the selected topic. The proposal accurately and succinctly displays an understanding of the selected topic.
Part A: Proposal
Structure
50
They have not demonstrated how they will outline their topic into a report structure. They have demonstrated a very basic outline of how they will outline their topic into a report structure. They have successfully demonstrated how they will outline their topic into a report structure, but lacks any analysis. They have demonstrated a well-structured outline on their report topic with some further analysis. They have successfully demonstrated an expert analysis of how they will outline their topic into a report structure.
Part B: Report
Writing
70 The report is primarily descriptive, has very little or no business style and the meaning is frequently unclear. To improve you need to demonstrate basic business knowledge by further research. The report writing generally demonstrates some business style and demonstrates a reasonable ability to discuss the topic. To improve you need to show further research and document evidence.
The report shows a reasonable understanding of business style and demonstrates a sound ability to discuss the topic. To improve you can show further analysis of the topic.
This report shows a high level of business writing style and demonstrates a good level of discussing the topic. Your work is insightful and well thought out.
The report shows skilled use of business writing style and can demonstrates
outstanding ability to discuss
the topic. You have shown originality of thought and need little or no improvement.
Part B: Report Structure
20 Ideas and information are not organised according to sections expected in the report. The Information is partly categorised into report sections, however this needs improving. The information has been structured but would be made clearer with better organisation. The organisation and formatting of information into the report sections is very clear and organised. The use of sections is thoughtful. Information is presented in an exceptionally clear & organised manner.
Part B: Referencing 10 There are consistent mistakes in using the APA style for referencing.
There are some mistakes in using the APA style for referencing. There are minimal mistakes in using the APA style for referencing. There are minimal formatting errors in using the APA style for referencing. There are no mistakes in using the APA style for referencing.
BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 3 of 3

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