In this world, there are many businesses that have the capacity
to reach the global scale of operation. This growth which progresses to
the level of interdependency across the world is known globalization
(Hammonds and Christensen, 2016). One business that has a strong
history of globalization is FIFA. Some of the benefits of FIFA include
putting aside political conflict to compete, in the sport of soccer, at
the international level. Additionally, FIFA has the ability to produce
large amounts of revenue in all areas of the world through tournaments
and international competition. For example, in 2014, FIFA’s World Cup
produced $4 Billion in Brazil for a month long tournament (Ozanian,
2014). That large amount of profit was spread throughout the seven
confederations and of course Brazil. One of the costs FIFA has incurred
is their ability to sustain an ethical and transparent leadership
committee. Lee (2016) stated, “The organization have been plagued with
allegations of world-wide criminal and civil trespasses for decades,
gaining a reputation as ‘an international crime syndicate that
occasionally organizes soccer matches’” (p. 283). Even with the recent
changes of the FIFA government body, there is still work that needs to
be done in order for the leaders within the business to save
face.
Hammond, S. C., & Christensen, L. J.
(2016). Corporate and Social Responsibility: Road Map for a Sustainable
Future [Electronic version]. Retrieved from https://ashford.content.eduLinks to an external site.
Lee,
C., (2016). How the Foreign Corrupt Practices Act Can Help Referee
FIFA. Maryland Journal of International Law, 31(1), 283-310.
Ozanian, M. (2014). The Billion Dollar Business of the World Cup. Forbes.com [website] Retrieved from https://www.forbes.com/sites/mikeozanian/2014/06/05/the-billion-dollar-business-of-the-world-cup/#2acde972641a
#2Hayden Green
MondayJul 17 at 9:16am
Manage Discussion Entry
Starbucks
has quickly become a very popular and globalized corporation. According
to Starbucks, they have 24,000 stores in 70 countries. Starbucks opened
up their first international location in Tokyo, Japan in 1996 and was
impressed with how well they were received and embraced. Globalization
brings both benefits and costs. Starbucks has enjoyed high profits and
brand popularity by going global. According to Forbes.com Starbucks is
worth about 84.6 Billion dollars. By going global, Starbucks has managed
to rake in the profits and they continue to grow in popularity. Besides
the financial gain, there are other benefits of going global for
Starbucks and for the local communities it inhabits. One such example is
found in the UK. Most of the Starbucks employees in the UK are 24 and
under. This is difficult financial time for most in that age group.
Starbucks recognized this and started a program called the Starbucks
Apprenticeship. The program teaches young people about retail management
and helps them to gain the personal skills they need to be successful.
This benefits the company’s reputation for taking care of its employees
and its communities as well as the employees themselves.
The costs
that Starbucks encountered by going global were more than just
financial. They also had to learn new cultures, languages, and even had
to deal with other foreign companies trying to copy their brand. “Rival
coffee shops started copying Starbucks’ business practices, name, and
even its company’s logo. Starbucks had to utilize intellectual property
laws to dispel customer confusion between itself and competitors.” (The
Globalization of Starbucks and its effect on the world – To be Presented
(Ryan Hart) Starbucks had to utilize transcendence when working in
foreign companies. This included listening to other cultures about what
they wanted and desired in a coffee house. China for instance does not
drink much coffee in the morning but would prefer it in the afternoon
and the Germans prefer cold breakfast sandwiches with rolled sausage.
All of these things cost Starbucks time, money, and energy to figure
out. But Starbucks has done one thing really well, and that’s to listen.
Starbucks listened to the wants of its oversee customers and they
adapted where they needed to. This has contributed greatly to their
success not only in America, but around the world.
Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future
About Starbucks. Retrieved from https://www.starbucks.com/business/international-storesLinks to an external site.
The worlds biggest Public Companies. Retrieved from https://www.forbes.com/global2000/#fe2aa72335d8Links to an external site.
2015 Global Responsibility Report. Retrieved from https://globalassets.starbucks.com/assets/ee8121c1a6554399b554d126228d52ed.pdfLinks to an external site.
The Globalization of Starbucks and its effect on the world – To be Presented (Ryan Hart). Retrieved from http://siulaw.typepad.com/international_ip_policy/2011/09/the-globalization-of-starbucks-and-its-effect-on-the-world-to-be-presented-ryan-hart.htmlLinks
to an external site
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