What are Pepsi’s brand extensions

Please visit your local supermarket and take a look at the brand extensions that exist for Pepsi. (Yes, visit an actual store instead of searching online.) What are Pepsi’s brand extensions? Do you think the company’s brand extensions make sense or not? Please support your response. Also, please share when brand extension is a good strategy versus when it is a poor strategy. How does Pepsi’s brand extensions compare to Coke’s brand extensions?



APA style is required, including a cover page, running head, and page numbers. An abstract is not required. The expected length of this assignment is three to five pages. The length requirement does not include elements such as the cover page, the reference page, charts or graphs, or appendices, etc. Also, please avoid first-person pronouns, contractions, and clichés. A minimum of two references is required. Generally, reports, papers, or projects should contain a maximum of 20% quoted material or paraphrased work.

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