Saturday, 11 January 2014

What role should the HR function play in supporting this initiative?

What role should the HR function play in supporting this initiative?

This exam question requires that at least 600 words, at least 4-7 reference list, Harvard Reference System, and giving examples.
Dear Friend, The following question is about CSR &HR. But I also do not know the particular statement of question, I just have some suggestions, structure important. And also, I draw up a statement for this question that help you to understand. I have uploaded vital PPT and Reading list, these documents can help you have a good understand and complete this question better.
About the question: Your organisation has taken a strategic decision to give corporate social responsibility (CSR) significantly greater emphasis in all parts of the company. What role should the HR function play in supporting this initiative?
Structure and Important Points
Key point: How to be CSR
Why it is important. What are the benefits?
1. Sustainable development
2. Increase efficiency, reduce waste
3. Increase reputation
4. Building trust
CSR context/activity: environment, marketplace, workplace, community, international dimension
Stakeholder theory: Internal, external

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CSR Strategy:  
1. Identify the area
2. Convince/persuade top management
3. How to communicate
4. Provide training
5.Benchmark (Macroscopic—other companies,Microscopic—Balance score card)
              
The relationship between HR and CSR, Why is important for each other?
1. Need to change/adapt
2. CSR involves many HR
3. Overlap
4. Strategy Advantage
5. Increase effectiveness
6. Business partner
7. Build the culture
How HR to support CSR?
1.      Good manager
2.      Pay more attention on employee’s voice
3.      Recruitment/development
4.      Employ take part in social activities (engagement)
5.      Psychological contract
6.      Work-life balance
7.      Passion/ welfare
Reading list:
Armstrong (2009) Chapter 9 ‘Corporate Social Responsibility’
Taylor et al (2008) Chapter 30 ‘Ethics and CSR’
Preuss, L, Haunschild, A, & Matten, D 2009, 'The rise of CSR: implications for HRM and employee representation', International Journal Of Human Resource Management, 20, 4, pp. 953-973
Watkins, J 2003, 'HR must 'deliver on CSR'', People Management, 9, 16, p. 10

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