The Vision "Wow" Factor

1.   It is recommended that you read the following article to gain further understanding of the use of facilitation to drive successful change initiatives:
     a. Büchel, B., & Moss, I. (2007). Using facilitation to drive change: The change leader’s guide. Perspectives for Managers, (150), 1-4. (Document ID: 1305556001).

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Discussions

To participate in the following Discussion Forums, go to this week's Discussion link in the left navigation:

     1.   The Vision "Wow" Factor

            Find the vision statement of five different companies that you are interested in. You can get these from either annual reports or from online          
            searches. You may also use the vision statements listed in Table 9.4 of your text.             

• Choose and paraphrase two different frameworks from Table 9.3 in your text.
• Assess the vision statements in relation to the two frameworks.
• What are you conclusions about each of the visions? Do they have the “wow” factor? Why or why not?

      2.   Vision and Organizational Change 

            Locate one journal article that discusses vision in relation to specific companies going through organizational change. The change could be
            growth, decline, or some form of restructuring. Provide a complete APA citation of the article.

• How does each commentator link vision to the change?
• Is vision an explanatory variable for understanding why a change succeeded or failed?
• How would you rate the tone of the article in relation to vision: positive, neutral, or negative?
• What overall message would a reader receive about vision after reading the article?
• How influential do you think such articles are on the managers who read them?

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