Level of success of Apple's current competitive strategy

Level of success of Apple's current competitive strategy

1. From the e-activity (watch video at http://www.youtube.com/watch?vgInTz5HD05U), evaluate the level of success of Apple's current competitive strategy. Next, suggest one new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion.
2. Using Porter's Five Forces Model, assess Apple's strengths and weaknesses of each dimension of the model in comparison with those of Samsung, Apple's strongest competitor. Justify your response by utilizing at least one example based on customer focus.

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